Of course it does, but more importantly, it completely elevates the entire university brand with a significantly increase in national exposure. It wouldn't matter if we played at noon or at 10PM, I'm still going to wear my Cajun gear proudly and watch them.
I'd rather see Boise State, San Diego State or Oregon State coming to Cajun Field consistently or Gonzaga to the CajunDome every year instead of ULM, Troy or USA. I think most gen pop fans and Acadiana residents would agree.
If we don't pursue and get left in the SBC, then what does that look like? We dominate football and get a bowl game against a CUSA or MAC school? The PAC will be the strongest league (perception wise) in the G6 so even if we were to go 12-0 or 11-1 in the regular season, I don't ever see them putting a SBC school over a PAC or AAC school.
Dominate MBB every year? Great we get the ONE-bid the conference will ever get! What would that give us, a #13-16 seed against a very strong P4 school. But hey, we made the tournament!
We've accomplished so much of our goals in the last 10 years- football success, continued success in Baseball & Softball, investment in to MBB, as of now over $100 million in facility renovations and strengthen of our academic profile with R1 Status. We've proven to ourselves and to the public of what we can achieve, but now it's time to start setting new goals, bigger goals and planing for the next 10 years.