Most, if not all advertisers on any Delta platform have no idea they're running spot on 103.7...most of what you hear day to day there are businesses that have purchased a multi station package on Delta to include trade spots and no charge/bonus spots. Delta is making an upgrade, they recognize an upgrade can be monitized. A sponsor boycott will not move the needle...What will move the needle is calling or emailing the local owner, Charles Chatlain...you may get traction there...
Years ago, the school did an incredibly bad job of explaining to the public, the correct and legal use of it's name and by extension, brand...even today, it's comical to see all of the name variations used by various departments etc, on campus...looking at you alumni association...UL is happless to correct any of this, now, in the past, or future...