IMO, the first item of note will be our attendance, both with season ticket and individual game ticket sales. We have to grow our fan base (I don't have a solution, I just recognize it as a big problem). Having a growing fan base makes it more conducive to outside companies to invest in our athletics, IMO.
And I don't blame the administration, marketing, or anything UL. This is a community issue that we have to overcome to succeed, again IMO.