This is like asking if we should win more games. Without a doubt, we need to sell beer inside the stadium. It's kind of silly to believe that people aren't all over Lafayette, having to make responsible decisions on NOT driving under the influence on Saturday night... if this is what the fuss is. Stop selling in the fourth quarter.
There is an economic component in beer sales that is irrefutable. There is another economic component in attendance. We move the cattle out of the parking lot and into the barn because they can keep eating the coveted hay we sell/serve in the barn. I know they ought to come into the barn anyway to watch the hog fight, the beautiful dancing sheep (and one extremely talented billygoat) and the musical roosters/hens... but serve us up some suds and keep drawing a bigger herd!!!