Basketball Student section

[CajunFan3406]

The average cost of domestic draft in a keg beer is between 55 and 75 cents per pint (16 oz).
A 32 oz plastic cup costs about 15 cents.

So... for a 32 oz beer, the Cajundome's cost is somewhere between $1.25 and $1.65 per beer (and that is being very generous, it's probably cheaper because of the volume they purchase).

$1.25 cost selling for $10 is a 700% markup.
$1.65 cost selling for $10 is a 506% markup.

Obviously, paying the employees who serve the beer is not factored into these numbers.

With that said... I still pay the $10, but I know others who refuse to pay $10. I also know people who used to purchase 2-3 beers a game, but now limit themselves to only one beer.

Two years ago, and before that too, count me as one of the ones that would partake in 2 big beers per game. That was when all the prices were the same and a large Envie cost me $9. Now a similar sized "specialty" beer is, what, $13 now? Around a 50% increase. Not to mention the "specialty" beer selection is even crappier than it was last year. The huge price jump and crappy selection got me out of buying beer at games all together now. Same story for my buddy who comes to nearly every game with me. I used to enjoy those brews too. Bummer...

[cajunfan79]

I think if you do $5 for small and $8 for large I think they would be surprised that they would make more money.

[CajunJeaux]

Two years ago, and before that too, count me as one of the ones that would partake in 2 big beers per game. That was when all the prices were the same and a large Envie cost me $9. Now a similar sized "specialty" beer is, what, $13 now? Around a 50% increase. Not to mention the "specialty" beer selection is even crappier than it was last year. The huge price jump and crappy selection got me out of buying beer at games all together now. Same story for my buddy who comes to nearly every game with me. I used to enjoy those brews too. Bummer...

I used to buy (at minimum) 1 beer and a bag of spicy peanuts from Mr. Vic before I even got to my seat...every home game...haven’t bought either since pre-renovations...

[TonaldDrump]

Who decided that Shinner Bock is an import? Texas is not another country, even though they think it is.

[HoustonCajun]

And most of them are Mormon. They can't drink, smoke or have sex. Nothing else for a college student to do besides go to a basketball game.

Excuses. 4,000 is about 20% of total enrollment at UL. Lafayette is primarily a college town and needs to start acting like one if we are ever going to change. It is not this mecca of entertainment that provides so many alternatives for students. Sports are part of the college experience. That experience is in part what differentiates the P5 programs from others. We will never get past the level we are unless we expand our thinking. We have to realize the untapped potential and make it happen. I think Dr. Maggard understands that and so does Coach Napier, which is why they came here. It is like CajunJack said, our games must become an event. It is up to UL to create that event not only for students, but for alumni and fans as well. When we do that, the crowds will come and people will want to be part of something special.

[GreatestStory]

I think if you do $5 for small and $8 for large I think they would be surprised that they would make more money.

When most people see $10+ for a drink they get sticker shock.

I understand charging higher prices for concerts, monster truck shows, etc., because those are "once a year" events and most people don't mind splurging for those type of events.

I feel when you have Cajun fans coming to the Cajundome sometimes three times a week for basketball, cut them a little slack being they are your loyal/repeat customers.

Is it better to sell 1000 items at $8 profit or sell 1500 items at $6 profit?

[BeauCajun]

When most people see $10+ for a drink they get sticker shock.

I understand charging higher prices for concerts, monster truck shows, etc., because those are "once a year" events and most people don't mind splurging for those type of events.

I feel when you have Cajun fans coming to the Cajundome sometimes three times a week for basketball, cut them a little slack being they are your loyal/repeat customers.

Is it better to sell 1000 items at $8 profit or sell 1500 items at $6 profit?

The drinks are a lot more than that for concerts. If you can imagine that.

[Turbine]

I think if you do $5 for small and $8 for large I think they would be surprised that they would make more money.

No doubt, except they are trying to avoid "at all costs" hiring a full staff.

Over pricing accomplishes that goal.

[CajunAmos]

Thought this was an interesting article. I know it is pro/amateur and football versus basketball, but the object lesson still seems appropriate to me.

ADDED: I should also have noted that the stadium, after cutting prices by half, had a 16% INCREASE in sales. Kind of goes back to the thought that if the pricing is reasonable folks are much more likely to buy more at the stadium and not eat before coming to games.

https://twitter.com/darrenrovell/sta...718784?lang=en

https://twitter.com/darrenrovell/sta...35576310059008

[facelessjonmoon]

Two years ago, and before that too, count me as one of the ones that would partake in 2 big beers per game. That was when all the prices were the same and a large Envie cost me $9. Now a similar sized "specialty" beer is, what, $13 now? Around a 50% increase. Not to mention the "specialty" beer selection is even crappier than it was last year. The huge price jump and crappy selection got me out of buying beer at games all together now. Same story for my buddy who comes to nearly every game with me. I used to enjoy those brews too. Bummer...

Yep. This is my feeling as well.

I had no problem paying $9 for the large beers but $13 is too much.