I pay $13-15 a beer here in DFW & Cleveland events but the markets here expects this price. Sucks, but I already know before I leave home it's a min $100 out of pocket plus ticket costs, when I take my son or wife to an event. Beer creeps up annually and we keep paying so they keep increasing. Same is true for parking, depending on event it's $20-50+ just to park now per event. A decent tix is $200+ albeit Maverick tix this year are easier to come by.
I also work weekdays in Cleveland and anything lower or mid levels against a decent team with multiple seats to buy is $250 & up per tix. So 2 tix, beers, parking to a Cavalier game is......conservatively $400 a game. Against a good opponent, $600-800 per game.
That said, a University using economic supply/demand pricing shouldn't be stretch. You can make thousands more in revenue per game by keeping prices modest. Margins lower......but you make more $$$. In the end, it's about maximizing actual profit in your pocket.
Moral of the story......Cajuns don't have LeBron James on their squad. The second LeBron no longer plays in CLE.....prices will plummet to keep fans coming. Supply/Demand does work.