This is the email that was sent out.
Subject: New Brand Standards For UL Lafayette Athletics
From: Matt Sullivan (matt.sullivan@louisiana.edu)
Date: Monday, November 7, 2016 8:32 AM
All,
Periodically, we review our brand standards at the University of Louisiana at Lafayette. After our most recent discussions with the President's Office and the Office of Communications and Marketing, it was decided to revise our Athletics first reference and abbreviation effective November 1st, with the commencement of the 2016-17 basketball season. This also affects all other sports teams, including fall 2016 sports, going forward from that date.
Below is the approved references to the University's athletic programs. We would appreciate that your news outlet support and comply with our efforts.
Official University Name - University of Louisiana at Lafayette
Nickname - Louisiana Ragin' Cajuns
First Reference - Louisiana
Abbreviation - LA (to be used only for sports statistical uses that require abbreviated characters)
The academic institution will still be abbreviated as “UL Lafayette” and it will continue to not be referenced as ULL.
We appreciate your assistance.
--
Matt Sullivan
Sports Information Director | Louisiana Ragin' Cajuns | University of Louisiana at Lafayette |
Cox Athletics Center | 201 Reinhardt Drive | Lafayette, LA 70506-4297
O - 337.482.6331 | M - 985.981.0009 | Twitter - @MattSulli123
#GEAUXCAJUNS
Correct me if I am wrong: Isn't this the FIRST time the actual ADMINISTRATION has released this type of "guidance" (i.e, that we be called "Louisiana")? I know the Daily Disapoointment started calling us "UL" several years ago and toher networks have sometimes reference "Louisiana," but I think this is the first time the ADMIN has requested this. Yes?
Anyway, I just saw - I think it was either last week or the week prior - the LAST admin reference (i.e., "UL-L" ) in the ESPN Goal Line right hand column that provides updated scores. I think it was the FIRST time I actually saw the "current" "UL-L is the preferred reference" acronym on TV
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