Based on the interview yesterday and a little research I think I have a better idea of what is going on.
It's easy to look in the rearview mirror and see what we shouldn't have done but I don't think anyone truly grasped the consequences at the time the contract was negotiated in early 2012. Broadcast options like ASN (formed July 2014), Raycom, ESPN3 (really got kicked off in 2010-2011) etc. were still pretty limited in scope. Obviously ESPN was trying to wrap up everything they could and wanted to establish rights to as much content as possible without paying additional money. I don't believe any of the schools or the SBC office really had any idea that broadcasting of G5 college football games would become so prolific. Some may argue that they should have known but its pretty obvious they didn't. I think they looked at the second and third tier rights to games as nothing more than legal jargon in the contract that would rarely come into play.
The contract that started in 2012 runs through the spring of 2020 and I doubt the SBC is going to have a lot of luck trying to renegotiate anything with them in the meantime. So we are stuck with this for four more years.
While I agree with you that the whiny Cajun posters were offered commentary about it were hypocritical, their posts were also ironic.
Primarily because they didn't realize they were being hypocrits, while any rational person in the reading audience would have, thus meeting the criteria for irony.
Thus endeth the lesson, too.
You're welcome.
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