2014 Branding Fiasco: UL-Lafayette or UL-L (SBC Reference Guide)

[ulforlife]

I've seen communication departments be proactive and run polls. Maybe that would be an idea?

The fact that this would even be a consideration really speaks volumes for an inability by our university to brand itself.

The damage is done.

They should have actually sat back and thought about this, but instead they threw out a quick knee-jerk reaction after the initial release and anything more at this point would make us look more like a clown show than we are.

[Duggie35]

Since hyphens are apparently an approved character, why not go with -UL-?

Realistically, ULA or LA is the way to go.

[HoustonCajun]

"We chose to submit UL-L for those isolated instances where as abbreviation was needed". Are you ____ing serious? Which part of their brain was telling these people that if any form of ULL was laid out there that the Conference, National media and our adversaries in the form of our so called "sister" Universities would not pick up "UL-L" and run with it????? This is clueless to the point of incompetence and heads need to roll.

This is what the revised SBC press release says:

Official Name: University of Louisiana at Lafayette
Nickname: Louisiana Ragin Cajuns
1st Reference: UL Lafayette
Abbreviation: UL-L

This is what the SBC press release SHOULD SAY:

Official Name - The University of Louisiana at Lafayette
Nickname - Ragin Cajuns
1st Reference - LOUISIANA
Abbreviation - LU or LA

How could they possible screw this up? Using Louisiana Ragin Cajuns as our Nickname? Really? (And shouldn't this be a moniker and not a nickname?) We had a second shot at this and still blew it. Are these people brainless? As BOP said, 14 years of work to gain the LOUISIANA name lost in a second with this.

If we gain Tier 1 status, don't you want that associated with LOUISIANA and not UL-L? Can't our people walk and chew gum at the same time? We came up with a legal athletic reference in LOUISIANA, which should be our 1st reference with the SBC. Why did we abandon that? Why is our marketing department infusing academic reference (UL Lafayette) with athletic reference (Louisiana)? The SBC is NOT the LaLouisiane magazine which UL Lafayette's us to death in every article. Wasn't the whole point of athletic branding to create the Louisiana identity? And how on earth do you come up with UL-L as our abbreviation? Did marketing have a brain fart that clouded Dr. S' judgement on this? This is all just beyond comprehension.

[SlappyCajun]

I agree. We'll see what happens now.

[Turbine]

I presume that everybody knows that acronym and what it stands for right? That would truly make us the butt of most jokes...BTW, not trying to be insensitive to those who are apart of that organization.

Sorry I was giving one of the definitions of LARK not LARC.

My hooked on phonics degree kicks in at weird times

[Boomer]

It's still shows the ignorance and duplicity of all parties. The admin still as the hyphenated three letter designation as the abbreviation. The story confirms that hasn't changed despite several more acceptable, legal alternatives available as suggested by numerous people on this forum. That's pretty sad when the average fan can have more creative ideas than our admin. In addition, the article also shows the conference office's duplicity with a member university and it's fans. They initially claimed this was all on the university. Now it us confirmed that they changed our requested nickname arbitrarily and unilaterally. TJoe stepped on his crank. And a Benson kicked us in the crotch and then tried to tell us TJoe told him to do it.

-----But Hammer here is the deal ---the folks on here are not average fans and I guarantee that our mission and goal uses an intrinsic motivational directive that can far surpass the employees of the university----I have posted a bunch of times about the education, knowledge, and thought processes of the Ragin Pagin Family----we bring such a variety of angles unto the problem that if far surpasses the limited areas gotten from University employees---And finally that is why in the past I have asked coaches, ADs, and Presidents if they read R-Pagin----Of course the answer is always "NO"!!! Hey not saying that we are sometimes wrong or have all the answers, but we can help!!!!

[GeauxCajuns]

So our new name at the beginning of a broadcast is going to be "and tonight we have the UL Lafayette Louisiana Ragin Cajuns taking on the _________"

way to go T-Joe and Martin and Farmer and every single intern that had any hand in this. _______ idiots.

maybe even better we'll be UL Lafayette's Louisiana Ragin Cajuns cause we know how important that 's is

[RaginScotsman]

Still no word from anyone high in the administration? Is it out of fear or just hope that the fire will die down? Maybe they are content with the fact that people are laughing at the culturally unique univeristy that somehow has an identity problem.

[ulforlife]

So our new name at the beginning of a broadcast is going to be "and tonight we have the UL Lafayette Louisiana Ragin Cajuns taking on the ______"

way to go T-Joe and Martin and Farmer and every single intern that had any hand in this.

maybe even better we'll be UL Lafayette's Louisiana Ragin Cajuns cause we know how important that 's is

BINGO x 1000

[ulforlife]

This is what the revised SBC press release says:

Official Name: University of Louisiana at Lafayette
Nickname: Louisiana Ragin Cajuns
1st Reference: UL Lafayette
Abbreviation: UL-L

This is what the SBC press release SHOULD SAY:

Official Name - The University of Louisiana at Lafayette
Nickname - Ragin Cajuns
1st Reference - LOUISIANA
Abbreviation - LU or LA

How could they possible screw this up? Using Louisiana Ragin Cajuns as our Nickname? Really? (And shouldn't this be a moniker and not a nickname?) We had a second shot at this and still blew it. Are these people brainless? As BOP said, 14 years of work to gain the LOUISIANA name lost in a second with this.

If we gain Tier 1 status, don't you want that associated with LOUISIANA and not UL-L? Can't our people walk and chew gum at the same time? We came up with a legal athletic reference in LOUISIANA, which should be our 1st reference with the SBC. Why did we abandon that? Why is our marketing department infusing academic reference (UL Lafayette) with athletic reference (Louisiana)? The SBC is NOT the LaLouisiane magazine which UL Lafayette's us to death in every article. Wasn't the whole point of athletic branding to create the Louisiana identity? And how on earth do you come up with UL-L as our abbreviation? Did marketing have a brain fart that clouded Dr. S' judgement on this? This is all just beyond comprehension.

You. Nailed. It.