I've said it for a while now!! The biggest problem we have is we continue to tell people what NOT TO call us, but we don't say what TO call us. I'm speaking strictly about the abbreviation regarding our athletic programs.
UL? No. We aren't allowed.
ULL? No. Just gross.
So we say don't call us ULL, but we don't give them an alternative. How about ULA or LA? I don't pretend to have the answer, but sit on your hands and hope ESPN thinks of something cool is definitely not it.
Different subject, same problem (while I'm ranting):
Before we go all nuts complaining that we finally got one, but now our new ESPNU icon thingy is a giant pepper in the shape of a "U", we need to be proactive and have our guys put together something to send to them so we have a say in the matter ahead of time. PROACTIVE.