2014 Branding Fiasco: UL-Lafayette or UL-L (SBC Reference Guide)

[wcd35]

Now the Sun Belt will change nickname from Ragin' Cajuns to UL's preferred Louisiana Ragin' Cajuns in its new name reference guide.

— Tim Buckley (@TDARaginCajuns) January 14, 2014

[Cajuns4me]

Must agree with this. We need to remember that is Louisiana politics at work. Too much pushing from Admin could see us get our funding for our master plan tied up in committees delaying our progress even further. I think there is more at stake than just our name here.

That's why you NAME NAMES!! Keep the process as transparent as possible and let everyone know who the detractors are. Pay-back can be a B---h....in both directions!!!!!

[SlappyCajun]

Now the Sun Belt will change nickname from Ragin' Cajuns to UL's preferred Louisiana Ragin' Cajuns in its new name reference guide.

— Tim Buckley (@TDARaginCajuns) January 14, 2014

Good god. Everyone's gone crazy.

[RaginScotsman]

If "Louisiana Ragin Cajuns" it trademarked, how is that not out name when referring to athletics?

[CajunNation]

Universite' des Acadiens

[CrazyCajun]

too late

[CajunJack55]

So Louisiana..but no UL? UL-Lafayette for scores but UL-L for stats...but no footnotes...got it...

[wcd35]

The university communication department is wrong. The nickname didnt need to change. The first reference and abbreviation did.

So now its going to say this???

Name: University of Louisiana at Laf..
Nickname: Louisiana Ragin Cajuns
First Reference: UL-Lafayette
Abbreviation: UL-L

[SlappyCajun]

This doesn't make any sense.

[HoustonCajun]

What would make you think other schools or legislatures would allow this?

This is what we should have done back in 2000 instead of going the University of Louisiana at Lafayette route. Louisiana University is no threat to being a flagship of the University of Louisiana System. LU would be our acronym and the networks would have no problem with that. No one would have opposed that name. We would be like Ohio State and Ohio. Or, we could have stayed USL and become the University of South Louisiana. Or, we could have become Acadiana University. Any of the 3 options would have given us a better identity that UL-L. Instead, Dr. A took the hard route hoping to achieve something he had to know we never could be in this state. 1984 to 2014 and look where we are today.

Look, WE will all still call ourselves Louisiana and UL. But, the rest of the world outside of Lafayette will not. And, the few that did no longer will. We are now stuck with UL-L and UL Lafayette. We either live with it or change it to something we can live with. My guess is our President will be content to be UL Lafayette and know our place and the Aaron Martin press release is the last we will hear from the university. I hope none of us let that happen.