In some ways I agree with you and in some ways I don't. If all athletic programs throughout the country were earning their own way I would completely agree. However, there are only a handful that "earn" their own way! MOST colleigate athletic programs are supported by a combination of STUDENT FEES, ticket sales, donations from supporters and broadcasting fees. All the schools in Louisiana (except LSU) are behind the "8 Ball" because the state does not currently allow student fees for athletics when everyone else around the country not only charges student fees, but in many cases those fees make up a large percentage of their budget. I agree that the athletic department here at UL needs to do all it can to "earn" its way, and is in complete control of three of the four items I listed above. But we can't expect to ever get to where we need to be if we can only go into battle with a BB gun when our peers are driving tanks (student fees)!!!
This is coming from someone who has had 4 children graduate from UL within the past 8 years!!! I am fully aware of the costs associated with getting an education at UL and I don't think it would be unreasonable to add $100 - $200 per semester in student fees for athletics. For most students, having a good athletic department (being a consistant winner in Football & Basketball) would make the educational experiance much more enjoyable.