Spoke to someone today who said her family had a UL tailgate spot for 20+ years. During Covid there was no tailgating, so obviously they didn't go.. but the school still wanted them to continue paying RCAF fees for a tailgate spot they were not allowed to use, or else they would forfeit the spot to the supposed "waiting list of people" that wanted to pay for it.
So they stopped paying it.. they stopped going.. have a sour taste in their mouth when it comes to UL, and eventually realized they don't HAVE to go to Cajun Field every Saturday
She said her son who lives in the midwest reminded her that homecoming was a couple weeks away, and she had no idea and had to look up the schedule to see when it was, kickoff time, etc. She clicked on the "Buy Tickets" link on our schedule page, and made it as far as the screen that shows 4 Tix @ $19 + $72 in Ticketmaster fees... and she said to hell with that.
These are the people that take you from 15k to 30k.. and in two minutes we lost her, likely forever, as that's all she's going to think going forward: "UL games are ridiculous expensive for that team"