I pay $183.3333333 for my RV spot. How is charging $400 a fair market value? I would venture to say that the market value is closer to $0 than $400. You want to test the market value, consider opening the RV spot to anyone for free and observe if the lot fills up; if it does, there is market value, and if not, there is none. Remember when they made it free to park at the stadium, did we fill up the lot? We have to quit pretending like we are the gold standard for sporting events. Would I love to see that, heck yeah, but we are not doing ourselves any favors by pricing ourselves out of a market.
Let's continue to make it a worse and worse atmosphere. Do you see that as driving up the market price? We've been tailgating for 15 years, and it worsens each year. We've even debated giving up the spot, arriving around 1 PM, and hanging out around the band until game time when people start gathering.
I'm not sure where the idea of 'jacking up the price' comes from because if you were to sell them for $200 and the cost for a season is $183.3333333, you would actually be lowering the price for those who decide to purchase a spot for the following year. However, it's possible my math is off. I welcome your insights, as you appear to be well-versed in economics.
P.S., these are not die-hard UL fans attending games religiously; they are fans in the community who aim to attend 2 or 3 games a season. The goal is to create an exciting enough atmosphere to keep them coming back. But then again, what do I know? Let's continue on the same path; it appears to be working, doesn't it?