Re: Branding Lafayette
I agree completely Lafayette should always embrace its identity as The Hub City. That nickname is deeply rooted in local history and culture, and it resonates with people here. The challenge, however, is that Lafayette often gets overshadowed by the larger, more nationally recognized cities of New Orleans and Baton Rouge. They dominate the conversation when outsiders think of Louisiana.Originally Posted by Turbine
That’s exactly why differentiation is so important. By positioning Lafayette as The Cajun Heartland, we’re declaring it the cultural epicenter of Cajun life. This brand says: if you want to truly experience Louisiana beyond the tourist gloss of Bourbon Street or the political weight of Baton Rouge, Lafayette is the place you need to be.
It tells visitors that Lafayette isn’t just another stop on the map it’s the gateway to Cajun food, music, festivals, and traditions. It’s where the culture lives and breathes every day. In fact, the phrase has a natural “hub” feel to it, just like you said, tying back to Lafayette’s existing identity while elevating it to something with national appeal.
So rather than erasing local references, we blend them into a larger narrative. Lafayette remains The Hub City for locals, but to the wider world it becomes The Cajun Heartland a brand that makes people say: this is the place to be if you want the real Louisiana experience.
Quote
