Media Value of Louisiana and SBC Schools

[Ragin9221]

I believe that if the FDL is only used on a plaque next to the door, it completely misses the mark. Yes, the university uses it but it doesn’t feel directly tied to the school itself. That’s exactly why something more intentional needs to be used, something that clearly connects the school being Louisiana and reinforces that identity.

[NewsCopy]

Here is a resulting headline (today) from the kite without a tail marketing focus.

Ragin Cajuns Use A Late Goaline Stand To Stop A-State And Notch A 34-30 Sun Belt Win

No media value payoff for the school.

https://www.bcsnn.com/football/4862-...0-sun-belt-win

[Ragin9221]

Here is a resulting headline (today) from the kite without a tail marketing focus.

Ragin Cajuns Use A Late Goaline Stand To Stop A-State And Notch A 34-30 Sun Belt Win

No media value payoff for the school.

https://www.bcsnn.com/football/4862-...0-sun-belt-win

Wonder if the University put this out? I get respect but damn. Like we are scared of our shadow!

When ULM had the Louisiana jerseys with the L. They made sure to wear them when they played us!

[Turbine]

I posted 20 years ago about seeing a copy of 1950's Lafayette Yellow Pages...

You dont find "Cajun" in any business names.

I'm not saying there were none but they weren't advertising.

Since the advent of Ragin' Cajuns you see "Cajun" used in businesses across the country.

Locally (across Louisiana) you find "Cajun" used for any and every kind of business. The rest of the country, food.

This is media value in action.

Success beyond anyone's wildest expectations.

Because of this runaway adoption, the school lost the narrative making Ragin Cajuns a kite without a tail.

Solution: Focus on Louisiana for academics and Athletics with Ragin Cajuns as the flavor.

jms

Solution

[CajunNation]

This is how I think about this now.

We have one of the greatest brands, and we are not using it at all. People say our name every day across the country, and they don't realize it because we have never used it either.

Cajuns = Acadians

Our name should be Acadiana.

Universite' des Acadiens

[MarlinMan3]

I posted 20 years ago about seeing a copy of 1950's Lafayette Yellow Pages...

You dont find "Cajun" in any business names.

I'm not saying there were none but they weren't advertising.
n

Is it because of predating cajun athletics or because the cajun people were being persecuted into "assimilation" at that time, and the few decades prior

[Ragin9221]

This is how I think about this now.

We have one of the greatest brands, and we are not using it at all. People say our name every day across the country, and they don't realize it because we have never used it either.

Cajuns = Acadians

Our name should be Acadiana.

Universite' des Acadiens

If the goal is clarity and strong branding, the name should simply be Acadia University. It’s short, clean, and instantly recognizable, while still honoring the Acadian heritage that connects directly to the Cajun identity. Unlike “Acadiana,” which is more regionally bound, “Acadia” carries historical weight and broader appeal, making it far more effective for national recognition.

[MarlinMan3]

Maybe we could have one of those games against a canadian team at Acadia national park

[CajunNation]

If the goal is clarity and strong branding, the name should simply be Acadia University. It’s short, clean, and instantly recognizable, while still honoring the Acadian heritage that connects directly to the Cajun identity. Unlike “Acadiana,” which is more regionally bound, “Acadia” carries historical weight and broader appeal, making it far more effective for national recognition.

You're right. Acadia is the proper name, but Acadia is a specific region in Canada. Its where we are from. I like the term Acadiana for our new home here. We're still Acadians, just have a new name for where we live.

[CajunRed]

This is how I think about this now.

We have one of the greatest brands, and we are not using it at all. People say our name every day across the country, and they don't realize it because we have never used it either.

Cajuns = Acadians

Our name should be Acadiana.

Universite' des Acadiens

We fought so hard to be able to begin using LOUISIANA... and now a new push to dump that and turn to Acadia University? All of that effort for nothing? Another change? Please make it stop!