So it has been explained to me that way before. My only contention with that is how many cars do you think passes on Bertrand and Congress in front of the stadium in a day, week or month? I am sure someone has done that study. That should be a 65 million dollar advertisement for football with every vehicle that passes in front of OLOL Stadium. But currently 75% of what I see is trees. I pass in front of it on Bertrand then right on Congress at least 10 times per week often many more. I have had several friends some fans some just passers by tell me the same thing.