Because having a 6-6 record when you were one time 3-9 doesn't mean you have reached your pinnacle. Most of the concerns that is brought up pertains to opportunities that are whiffed (creating fan engagement, marketing our name correctly, creating grassroots efforts around the community, etc.). And the response we sometimes get to those concerns is " you are not loyal." Wrong. We are very loyal. Otherwise, we would just sit there and not say anything while you fail.
At the end of the day, WE are the customer.