That's what I thought too. Maybe I'm misremembering but I seem to recall a home game against Arkansas state that was moved to 2:30 for ESPN+ and it was super hot. Like 95/ 105 heat index and people were passing out. Since that time we were given more flexibility on start time when not on the linear channels.
I feel like this is on us. Jay can correct me if I'm wrong and I'll eat my words but if you run a business you kinda wanna maximize revenue as much as possible. Like it or not that school to the east has a huge effect on our attendance.