If this is what it takes to be a college football fan in the future, I am done. The AMATEUR sport of college football will die a slow painful death.
As soon as sports gambling was legalized and NIL came through, LSU had a Caesar's Sportsbook sponsorship. Wonder if LA politicians had their hand in that?
I read today that Texas A$M paid between $25-30 MM for their #1 class via the NIL. Contracts are set up as multi-year deals. If a player leaves, he leaves the money behind. Most of you know this already, but these bullets helped me understand the process.
How NIL works…
• A coach identifies a recruit that he wants to target.
• That coach tells a “point donor.”
• The “point donor” gathers other donors around him.
• Those donors create an LLC.
• The LLC, in turn for a commitment, sponsors the targeted recruit.
• That recruit, upon arrival on campus, receives money from the LLC.
• In turn, the recruit promotes the LLC and its “cause,” whether that be a charity or a business.
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