If this is what it takes to be a college football fan in the future, I am done. The AMATEUR sport of college football will die a slow painful death.
As soon as sports gambling was legalized and NIL came through, LSU had a Caesar's Sportsbook sponsorship. Wonder if LA politicians had their hand in that?
I read today that Texas A$M paid between $25-30 MM for their #1 class via the NIL. Contracts are set up as multi-year deals. If a player leaves, he leaves the money behind. Most of you know this already, but these bullets helped me understand the process.
How NIL works…
• A coach identifies a recruit that he wants to target.
• That coach tells a “point donor.”
• The “point donor” gathers other donors around him.
• Those donors create an LLC.
• The LLC, in turn for a commitment, sponsors the targeted recruit.
• That recruit, upon arrival on campus, receives money from the LLC.
• In turn, the recruit promotes the LLC and its “cause,” whether that be a charity or a business.
It’s awful, but clearly the money is there. The only question is who is the most entitled to the money. Everything is commoditized. Coaches get gobs of money to recruit and win. Some universities get even more.
Ultimately I’ll quit sponsoring these people I know nothing about. Hasta La vista baby
So a bunch of incoming freshman at Texas A&M are splitting 25-30 million and the other guys that actually play get nothing? What could go wrong. I think this will be a disaster. Imagine a coach trying to hold together a team when you have guys eating in the cafeteria on meal cards and others driving $100k vehicles. Or a RB getting a couple million and the 5 guys blocking for him get nothing.
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