Ok, so what's the message you'll market? What's the call to action? What emotion do you appeal to? Can you leverage both electronic and digital media with the same message? Other than the team's win and losses, how do you fix the issues that are driving people to not show up? Can the problems be fixed? At what cost? How much budget do you pour into fixing the issue? What's an expected ROI? Outside of wins, this issue will take time and money, lots of money to fix this issue...lastly, what does the Ragin Cajun brand mean to this geo area?