Steve Hale Interview

[Geaux]

Please archive this on 103.7 for future listening.

[Boomer]

Agreed

---I have been trying to figure out for the longest what that picture is of on the screen--motorcycle, golf balls---Can you explain???

[Policarp]

The question I wanted asked is (OK it needs to be more PC): Steve.....In your opinion, just how worthless is our AD.

I will not be available at 6pm.......Cajun T; anyone please please please ask Steve these questions. With Steve's experience in TV contracts, creating brand exposure etc, he is qualified to give us a real dollars & cents financial losses our AD created.

How to ask the above in a PC way.............he consults on these type of issues

How much in your best opinion were the Tier 3 rights our AD didn't reserve for the University cost UL over a 5 year span when considering the contract size & exposure under consideration with Cox. What size of new revenue dollars were lost? what do you believe that level of regional exposure cost UL in fundraising efforts? with up to 100 telecasts annually with announcers only using UL/Louisiana how much did this cost UL in Brand exposure? developing the Louisiana brand? Did it cost UL in Apparel royalties?

If UL did have this level of TV exposure how would this help UL's cause in Conference realignment? Given the TV exposure would have been all but certain for our opponents with the Cox contract would this help UL in scheduling higher profile home opponents? In your opinion, does better scheduling help attendance/season ticket sales?

Once all angles of loss covered.......ask this: All variables discussed that directly/indirectly cost UL in some way, conservatively......what type of dollars over 5 years were lost with this "error" in judgment?

[CajunT]

Will it be on your soundcloud?

Yes, we will load it to soundcloud after the show. But you can listen live on Podcast as well or download live streaming from the web site.

[CrazyCajun]

Yes, we will load it to soundcloud after the show. But you can listen live on Podcast as well or download live streaming from the web site.

I won't be able to listen live but will listen to replay on soundcloud

[CajunT]

The question I wanted asked is (OK it needs to be more PC): Steve.....In your opinion, just how worthless is our AD.

I will not be available at 6pm.......Cajun T; anyone please please please ask Steve these questions. With Steve's experience in TV contracts, creating brand exposure etc, he is qualified to give us a real dollars & cents financial losses our AD created.

How to ask the above in a PC way.............he consults on these type of issues

How much in your best opinion were the Tier 3 rights our AD didn't reserve for the University cost UL over a 5 year span when considering the contract size & exposure under consideration with Cox. What size of new revenue dollars were lost? what do you believe that level of regional exposure cost UL in fundraising efforts? with up to 100 telecasts annually with announcers only using UL/Louisiana how much did this cost UL in Brand exposure? developing the Louisiana brand? Did it cost UL in Apparel royalties?

If UL did have this level of TV exposure how would this help UL's cause in Conference realignment? Given the TV exposure would have been all but certain for our opponents with the Cox contract would this help UL in scheduling higher profile home opponents? In your opinion, does better scheduling help attendance/season ticket sales?

Once all angles of loss covered.......ask this: All variables discussed that directly/indirectly cost UL in some way, conservatively......what type of dollars over 5 years were lost with this "error" in judgment?

I was going to ask some of these questions anyway, so you will get at least some of them answered for certain.

[VObserver]

T, ask Mr. Hale just how important is it that we strongly establish 'Louisiana' , 'Ragin Cajuns' and/or 'Louisiana Ragin Cajuns' as our sole brand for athletics in every possible venue, and how important is it that we market that brand vigorously.

[VObserver]

Also, ask him what his position is on the importance of transparency by a University and its fundraising organizations with its donors/stakeholders with regard to the setting of goals and timelines, as well as progress towards meeting those goals or timelines.

[Policarp]

I was going to ask some of these questions anyway, so you will get at least some of them answered for certain.

Fire away T.......Love to hear hard $$$$ of lost direct revenue; and the all the other indirect ways it co$t UL......especially true for conference realignment. Try to get hard $$$ estimates on all these areas. CUSA is all about market exposure (see FxU); quality product not needed. Cox was making us a premier showcase team in 14 states, mostly in SE. ALL the states in the current CUSA footprint.

[cajunhawk]

This is going to be so god damn good.