Steve Hale Interview

[CrazyCajun]

Yes, we will load it to soundcloud after the show. But you can listen live on Podcast as well or download live streaming from the web site.

I won't be able to listen live but will listen to replay on soundcloud

[CajunT]

The question I wanted asked is (OK it needs to be more PC): Steve.....In your opinion, just how worthless is our AD.

I will not be available at 6pm.......Cajun T; anyone please please please ask Steve these questions. With Steve's experience in TV contracts, creating brand exposure etc, he is qualified to give us a real dollars & cents financial losses our AD created.

How to ask the above in a PC way.............he consults on these type of issues

How much in your best opinion were the Tier 3 rights our AD didn't reserve for the University cost UL over a 5 year span when considering the contract size & exposure under consideration with Cox. What size of new revenue dollars were lost? what do you believe that level of regional exposure cost UL in fundraising efforts? with up to 100 telecasts annually with announcers only using UL/Louisiana how much did this cost UL in Brand exposure? developing the Louisiana brand? Did it cost UL in Apparel royalties?

If UL did have this level of TV exposure how would this help UL's cause in Conference realignment? Given the TV exposure would have been all but certain for our opponents with the Cox contract would this help UL in scheduling higher profile home opponents? In your opinion, does better scheduling help attendance/season ticket sales?

Once all angles of loss covered.......ask this: All variables discussed that directly/indirectly cost UL in some way, conservatively......what type of dollars over 5 years were lost with this "error" in judgment?

I was going to ask some of these questions anyway, so you will get at least some of them answered for certain.

[VObserver]

T, ask Mr. Hale just how important is it that we strongly establish 'Louisiana' , 'Ragin Cajuns' and/or 'Louisiana Ragin Cajuns' as our sole brand for athletics in every possible venue, and how important is it that we market that brand vigorously.

[VObserver]

Also, ask him what his position is on the importance of transparency by a University and its fundraising organizations with its donors/stakeholders with regard to the setting of goals and timelines, as well as progress towards meeting those goals or timelines.

[Policarp]

I was going to ask some of these questions anyway, so you will get at least some of them answered for certain.

Fire away T.......Love to hear hard $$$$ of lost direct revenue; and the all the other indirect ways it co$t UL......especially true for conference realignment. Try to get hard $$$ estimates on all these areas. CUSA is all about market exposure (see FxU); quality product not needed. Cox was making us a premier showcase team in 14 states, mostly in SE. ALL the states in the current CUSA footprint.

[cajunhawk]

This is going to be so god damn good.

[Geaux]

Please ask the following

With college football obviously moving towards four 16 team conferences, how do we position UL to be one of the final 64. What happens to the G5 schools over the next 5-10 years?

[ulXrunner]

Not sure who he is but hell I like being entertained.

[VObserver]

On the subject of Cox/ESPN issues; if the holdup is filtering out a few markets in California, as we have been told it is, are there ways that the University or RCAF could be proactive and help to overcome this hurdle, or is that something [as we have been told it is] strictly between the two networks?

[VObserver]

By the way, T, feel free to use my name when asking the questions I presented.

[Policarp]

Fire away T.......Love to hear hard $$$$ of lost direct revenue; and the all the other indirect ways it co$t UL......especially true for conference realignment. Try to get hard $$$ estimates on all these areas. CUSA is all about market exposure (see FxU); quality product not needed. Cox was making us a premier showcase team in 14 states, mostly in SE. ALL the states in the current CUSA footprint.

With all the hundreds of hours of live broadcasting plus replays.......I really wanted to see our smaller version of the Longhorn Network Cox was offering. thousands of hours of UL programming/UL propaganda messages during the telecasts.....all gone do to one "error in judgment".

It is true.....I don't care much for our AD. Dead weight, he needs to be called out for the liability he truly is to UL.

I said my peace.

[Hammer58]

T, ask Mr. Hale just how important is it that we strongly establish 'Louisiana' , 'Ragin Cajuns' and/or 'Louisiana Ragin Cajuns' as our sole brand for athletics in every possible venue, and how important is it that we market that brand vigorously.

Along those lines how harmful is it when ESPN continually brands us "Lafayette" and uses the Lafayette College Leopards logo in place of ours?