Living in another part of the country gives me a little perspective. Everyone here openly recognized that LSU and Bama were the two best teams in the country. And I work with a bunch of football loving guys, but no one talked at all about getting together to watch the game.
That's what I thought initially too - then I asked around the office just to amuse myself and identified 10 people who live sort of outside Lafayette that have basic cable - they might not be the ideal demographic that the BCS Championship is looking for, but maybe if it was on ABC, they would have at least tuned in. Don't assume that everyone is a hard-core sports fan and NEEDS to have extended cable, satellite and/or the sports package - like the majority of us here.
If anyone wonders why conferences care so much about market size this is a great example. Two teams from small market areas aren't going to draw as well as teams from big markets. And how many viewers you can draw plays into how much money you'll get for your TV contracts.
If people want to watch the game they'll watch it somehow. Auburn/Oregon was on ESPN last year and neither team was touted as 2 of the best teams of all time like the two this year. Despite that, that game's numbers were better than this years. IMO, the top two reasons this game was at an all time low in viewership is #1: the majority of casual viewers do not want to watch a field goal fest and #2: the majority of casual viewers do not want to watch two SEC schools play for the title.
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