huge movements currently underway at Clemson, auburn and Miami to get those limiting "town names" out of sight/out of mind.
huge movements currently underway at Clemson, auburn and Miami to get those limiting "town names" out of sight/out of mind.
Miami is not in Miami ironically enough...
And private schools are not a good fit
Miami of Florida is 450,000 pop
Miami of Ohio is 4,500 pop
Miami of Ohio isn't changing they've been around over 200 years.
Clemson has no name competitor.
Auburn is also unique.
Vermilion as the local schools name would, have been distintive.
Lafayette College has also been, around 200 years. And Lafayette Leopards logos regularly show up representing UL Lafayette.
There are also 20 other Lafayette communities in the US.
No rational marketing or branding firm would adopt Lafayette as their brand.
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