Crack Open The Safe

[RedTails]

Nearly every single college in the United States right now has a vintage apparel line. We didn't. Now we do. We're not taking a step back in branding. We're taking a step forward in generating revenue with our brands (plural).

There's an entire third party merchandiser named Homefield that specializes in vintage apparel cashing in on the trend.

[CajunNation]

Nearly every single college in the United States right now has a vintage apparel line. We didn't. Now we do. We're not taking a step back in branding. We're taking a step forward in generating revenue with our brands (plural).

There's an entire third party merchandiser named Homefield that specializes in vintage apparel cashing in on the trend.

Understand.

Now, how many other FBS schools out there have the name/mascot/brand confusion that we do? Will this help or hurt that? Does it even matter anymore?

The reason our merchandise sales have been terible wasn't because we didn't have enough usl stuff out there. It is because we have failed in and marketing and providing Louisiana stuff.

Most people are like me. We will not buy ANYTHING with lafayette, ull, or flames. This is our problem. It's funny. To avoid those things we may have to buy usl stuff.

[ZoomZoom]

All this non Louisiana stuff that started last year is the silent behind the curtains cost of the east side CF renovations if I were a betting man.

[RedTails]

Understand.

Now, how many other FBS schools out there have the name/mascot/brand confusion that we do? Will this help or hurt that? Does it even matter anymore?

The only confusion that remains is within this state, in the form of pettiness and intentional malice. All major television and radio networks refer to us athletically as Louisiana. Our conference has embraced us as Louisiana. We have won.

Now it's time to embrace our past and where we have come from. Welcome back older alumni that may have felt disconnected with our name change in 1999, and any other casual fan in Acadiana that wants to don cool retro gear.

[Esqueleto]

The only confusion that remains is within this state, in the form of pettiness and intentional malice. All major television and radio networks refer to us athletically as Louisiana. Our conference has embraced us as Louisiana. We have won.

Now it's time to embrace our past and where we have come from. Welcome back older alumni that may have felt disconnected with our name change in 1999, and any other casual fan in Acadiana that wants to don cool retro gear.

This is well said and very true. LSU and Tech will NEVER refer to the teams as Louisiana. Just take a deep breath, relax, and let it go of what you can't control.

Oh, yeah, and ____ em.

[zeppelincajun]

https://www.homefieldapparel.com/col...intage-apparel

An example of a peer with a name change using retro merch. I’ve seen no uptick in Troy being called TSU.

Our merch sales suck because we don’t give the people what they want. I could be completely wrong, but I think this stuff is gonna sell like hot cakes.

[Cajunrunner]

The University of Louisiana at Lafayette has dipped into the vaults – and come away with nostalgia.

UL Lafayette’s new Vintage Louisiana Collection features a retro-themed line of gear and non-apparel items, from T-shirts and caps to pennants and license plates.

Beginning Monday, Vintage Louisiana gear and merchandise will be sold on campus at The Ragin' Cajuns Store outlets in the Student Union, M.L. “Tigue” Moore Field at Russo Park, and The Heritage at Cajun Village. The Vintage Louisiana Collection will also be available through local and national retailers, and online. Find a list of retailers here.

The collection’s launch coincides with the start of UL Lafayette’s Homecoming Week activities and comes as the University celebrates the 125th anniversary of its founding.

https://louisiana.edu/news/coming-mo...W2-WAFBchFu_WM

No one get mad at me for the “UL Lafayette” references, I’m just quoting the article from the university’s website.

[Cajunrunner]

TRUE ...but it's a lot to do about nothing. Typical, they make you think it's something big and then ....poof..

Like some of the “I know something big” announcements on this board.

[HoustonCajun]

Understand.

Now, how many other FBS schools out there have the name/mascot/brand confusion that we do? Will this help or hurt that? Does it even matter anymore?

The reason our merchandise sales have been terible wasn't because we didn't have enough usl stuff out there. It is because we have failed in and marketing and providing Louisiana stuff.

Most people are like me. We will not buy ANYTHING with lafayette, ull, or flames. This is our problem. It's funny. To avoid those things we may have to buy usl stuff.

To add to that, schools with vintage mdse are old logos and uniforms but with the same name that they have had for years, not an old, regionalized identity that they fought for years to be rid of. We achieve it, then now resort to what we wanted to escape from. Yes, it is nostalgic, but at what price? Embrace the Louisiana name ONLY. That is who we fought for and are now and it is time for older alumni to come to grips with it. I am an older alumnus who went to UL in the late 60's and early 70's and graduated from USL. I fought for the Louisiana name for years. In no way do I want to have anything going back to Southwestern Louisiana. Sometimes, we are our own worse enemy.

[ULvictory]

There’s debate to whether or not we should be selling “USL” merch in the other thread. But as far as “UL-Lafayette,” that should be a unanimous NO-NO from everyone on this board.