I understand what you are saying.
It being their business is being artificially withheld, but it most definitely should be made to feel it is their business.
If the University doesn't figure out a way to make Dan's feel it is their business, "academic" donations will dry up.
Fact: Athletic donors are the biggest academic donors.
Ohhhhhh I don't know about this. The university is a public entity that is funded by the taxpayer. Also in athletics, fans are customers. If I go to a baseball game as a RCAF donor/paid customer and I have to be inconvenienced by an event that is held at the same property that has absolutely nothing to do with the university, AND it's allowed by a bad deal; it is DEFINITELY my business. Basically, you're putting the bad deal ahead of the paying customer.
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