How to avoid a logo misfire: Steps to a positive rebranding experience

http://cdn1.tnwcdn.com/wp-content/bl...ss-520x245.jpg

This post is brought to you by_99designs._Get a design you'll love — guaranteed.

http://thenextweb.com/wp-content/blo.../99designs.png

As a company innovates and grows, rebranding is oftentimes an inevitable step in the process. Changes to the business need to be reflected in a new visual identity that reflects the company’s new culture. Rebranding is the easiest way to show the world that changes are happening, and that a company is moving in a different direction. Even if most of the rebranding and repositioning changes are business-focused, a_tweaking or complete revamping of the logo_is common to keep the brand up to date. As made evident by a slew of rebranding backfire over the past decade, people aren’t inclined to...
This story continues at The Next Web
The post How to avoid a logo misfire: Steps to a positive rebranding experience appeared first on The Next Web.
http://feeds.feedburner.com/~ff/TheN...ME:D7DqB2pKExk http://feeds.feedburner.com/~ff/TheN...?d=yIl2AUoC8zA http://feeds.feedburner.com/~ff/TheN...ME:V_sGLiPBpWU
http://feeds.feedburner.com/~r/TheNe...~4/ZdleVdm8or0

-->