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As a company innovates and grows, rebranding is oftentimes an inevitable step in the process. Changes to the business need to be reflected in a new visual identity that reflects the company’s new culture. Rebranding is the easiest way to show the world that changes are happening, and that a company is moving in a different direction. Even if most of the rebranding and repositioning changes are business-focused, a_tweaking or complete revamping of the logo_is common to keep the brand up to date. As made evident by a slew of rebranding backfire over the past decade, people aren’t inclined to...
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