Your estimation of UL's baseball fan support is way high. How many games did we get over 2k actual people this year?
Coastal has a great marketing team. They try new things, like simultaneously live streaming from the (record sell-out) crowd when they hosted Clemson. Free concessions at football games. 50-yard line season tickets are $230 all-in, ours are $400-500. Their social accounts actively engage people and other schools.
UL has John Fogerty.