They are calling it "cardinal." (ex. "black" hoodies, "white" hoodies, "cardinal" hoodies).
Look, I get it...I have dozens of pieces of UL clothes and a variety of shades of red.
I know we're not gonna get vermilion and I'm more than fine with that.
Heckfire, we don't yell "vermilion" and "white" back-and-forth at each other; its "red" and "white."
And not being in the textile business, I can still see where getting vermilion colored garments as opposed to red colored garments is just gonna be more expensive.
But don't call it "cardinal."
It's insulting.