Seems like a post from a former TV guy.Those are rewards, not necessarily incentives.I do like the idea of the Poncho, that should be done.
Marketing UL football in its current state, is so easy a Tech grad could do it.geeze you've got the longest winning streak in the country, defending conference championship, a bowl winner, and a roster loaded with talent (despite what RPCA says.). My point is you've got plenty of assests to build on and create an organic interest in this years season. We're almost 1 month out.crickets. I don't think the message board on Rienhart has a mention of the first game, a countdown clock, nothing.and that includes the web site. These are things that don't cost a dime to undertake. I'm sorry, but the messaging from UL Athletics is putrid. Not the creative mind you, just getting your creative message noticed with a quick, noticable call to action (attend UL football). It ain't rocket science!
BillboardsIntimidating photo of player pointing outward with the message.Louisiana Labor Day, Southeast Louisiana, you're # 14. Tickets onsale now, etc
TV Spots.Use archival footage of past UL games at CF, collage type, with a voice over or on cam of past UL player. Again, intimidation. Mention CF is the place to be LD weekend, and this season.Southeastern La, you're next and #14 on the list. Get tough with the message. Its football, not a daycare center. TV is great for making an event look larger than what it really is.time to go to work with that.
You guys get the idea. But the longer the wait to see an effort, the more paltry the crowd will be for this opener and maybe the rest of the season. Everyone who gave crowd estimates basically was going to a half full cajun field attendance number, and some were a few thousands short of last years record championship game. On Labor Day? With this effort? You have to market to your strengths, to your assets. Messaging needs to be a where else would you rather be this labor day.Football is an emotional game, the messaging should be no less emotional.