New Orleans Bowl deserved more attention: A letter to the editor
Published: Wednesday, December 21, 2011, 5:59 AM
Letters to the Editor The Times-Picayune
This has been a wonderful football season for Louisiana teams. The Saints have been on a winning streak, with Drew Brees coming close to surpassing the record set by Johnny Unitas for completed touchdown passes in consecutive games. LSU remains undefeated in regular season competition, winning the SEC championship title, and will play for the national title in a few weeks.
We recently hosted the New Orleans Bowl, spotlighting University of Louisiana at Lafayette in its first bowl competition since 1970. The game was as exciting as any game ever played in the Superdome with the Cajuns coming out on top with a 50-yard field goal in the last four seconds of the game. They played in front of a bowl-record of 42,000 people. The financial gain for the city of New Orleans brought in by this game is estimated at $25 million.
All of this adds up to a very successful event for the city and its citizens. That being said, why was there such little media coverage of this event? One would think that the tourism board would find ways to advertise the bowl activities (pep rally, second-line, tailgate party) and take full advantage of the benefits that this event had to offer.
There are probably a large number of ULL (USL) alumni who reside in the New Orleans area who were not aware of any of these events. Other than a few articles found in the Sports section, very little attention was paid to this event and the people who came to our city to participate. The coverage of the win was limited Sunday to Page C-11 in the Sports section, ahead of only the hockey scores, which generate little interest in New Orleans. I think that the lighting of the Christmas tree on Canal Street got more media coverage than this bowl named for our city.
Hopefully, the people on the tourism board will realize that they missed the boat on this one and perhaps look to better promote this event next year. Let's hope that the Cajuns will have a repeat invite and get the coverage that they so justifiably deserved. Thank you R+L Carriers for sponsoring this event. It was enjoyed by the Ragin' Cajun Nation.
Susan V. Walsh
Metairie