Well, UL sold over 18,000 tickets at 42 dollars a pop. Let's say its a 50/50 split on the tix and UL gets 20 bucks per ticket sold. That would mean they would get 360,000 dollars off of ticket sales. But UL will make alot more from excited Cajun fan purchases just before the game and memorabilia after the game. I personally spent 120 bucks at the bookstore Friday morning getting some brand new gear to head to N.O. with. The guy who sat next to me was from Port Barre and told me he'd never seen UL play before. He was decked out head to toe in new UL gear. He couldn't stop smiling the whole game and I could tell that he was hooked. By the time they were handing out the trophy he was asking how to go about getting season tickets next year.
My point is, let's say UL only makes 60 grand profit off tix this game. That's not alot. But you enlarge the fan base and with this win you start opening up pockets that have previously been closed. Season tix sales will go up. RCAF pledge numbers will rise and old pledges will be raised to an even higher dollar amount. UL will make money hand over fist off this New Orleans bowl win.