This Cajun fan supports this message.UL alum in the hills of Western North Carolina. Watched the game last night...epic win by the cajuns. The ESPN crew, as we all thought, was relentless with UL-Lafayette and Lafayette references. Even with this morning highlights, it was always UL-
Lafayette. And with basketball on the horizon, its only going to get worse. And after years of trying to get ESPN's attention to the change (as well as AP, USA Today, etc) it may be a good time to change tactics. As ESPN is the world sports
authority, what they say, normally goes.
Mr. Farmer, T-Joe, University Attorney, and anyone else you can think of...Call ESPN, ask when the production meetings for
college football will begin this summer, set an appointment...and fly to Bristol, Conn. Make a presentation in person. Don't
send a fax, or depend on some intern or minimum wage pa to make the determination of the right logo, name,
and scoreboard sig..please no more LaLaf, LafLa, ULouLaf, etc, ESPN.
Much like any other "brand name" our brand, UL, Louisiana, etc. carries a huge value. Every time our teams are called by the wrong name, the brand becomes less valuable. In essence ESPN is costing the university and the athletic department "brand revenue" by not mentioning our athletic teams with the correct identification. That's why I'm suggesting that the University Attorney be present, to protect the rights of the University and the all important brand of the university.
Here in North Carolina, of course, its always UNC. Unless its of an official University nature, then its UNC-Chapel Hill. Read
any news item that concerns a UNC student, UNC is only used after UNC-Chapel Hill is used as the location ID. "UNC-Chapel
Hill student was arrested today after breaking into an atm machine on the UNC campus. UNC security, etc....
Now that we have the gravitas of a bowl win, its time to challenge ESPN and how they refer to the University of Louisiana.