It is pretty simple. La. Tech students and faculty make up a very significant portion of the population of Ruston. We are only talking 21K in Ruston and 46K in all of Lincoln parish. Lafayette parish is 221K. The MSA for Lafayette is much larger as well.
Ruston avg. income is 25K or 17 K below state avg. Lafayette avg. is 45K or 2.5K higher than the state avg.
They are sharing this fan base with Grambling, and ULM in their backyard. Shreveport will always be an LSU town due to LSU-S.
We have to battle LSU in the fanbase category but that is it. Larger population, larger enrollment, and higher incomes all play significantly in our upside. We haven't taken advantage of that until now. Tech does not have much more headroom and we have plenty.