It was a South Louisiana summer in 1972 when a quirky Cajun named Bec Doux, sitting idly on a porch along the muddy bayous of Acadiana, observed a sign promoting a "BIG" contest.

  "What's the first prize?" Bec Doux inquires.

  "An all paid week at Holly Beach."

  And the second prize?

  "Two weeks at Holly Beach."