NEW ORLEANS BOWL
WHEN Tuesday WHERE Cajun Field ; Lafayette, La. TEAMS Arkansas State, Sun Belt Conference champion, vs. Southern Mississippi KICKOFF 7 p. m. TELEVISION ESPN TICKETS $ 40 adults, $ 20 Arkansas State students with valid ID. Can be ordered at the Convocation Center box office on campus or by calling (870 ) 972-2781 or 888-ASUFANS between 8 a. m.-5 p. m. weekdays. Student ID must be presented at game.
LAFAYETTE, La. — People have been calling it the “N. O. Bowl,” but the last thing New Orleans Bowl organizers would settle for was no bowl.
When Hurricane Katrina made landfall Aug. 29 to batter New Orleans and the Louisiana Superdome — the New Orleans Bowl’s home the previous four years — it was clear the game would not kick off the bowl season in the Crescent City as it had annually since 2001.
But there was never much doubt the game would go on.
“I’m not sure if there was ever an overwhelming sense that there would not be a game,” said Jay Cicero, president and chief executive of the Greater New Orleans Sports Foundation. “I knew that we had a series of things, starting with obviously Hurricane Katrina knocking out the Superdome, I think we knew the next day we weren’t going to be hosting the New Orleans Bowl there.”
The New Orleans Bowl has featured the Sun Belt Conference champion against a team from Conference USA since its debut.
By the time Arkansas State clinched its first Sun Belt title at North Texas on Nov. 26, the New Orleans Bowl had been relocated 134 miles west on Interstate 10 to Lafayette, La. Arkansas State will play Southern Mississippi at Cajun Field at 7 p. m. Tuesday, with the game broadcast on ESPN.
“As soon as we could communicate with each other, as soon as we could find each other, the question was not are we going to play the game but where are we going to play the game,” New Orleans Bowl executive director Billy Ferranti said.
The Indians arrived in Lafayette on Friday morning and were greeted by a Zydeco band and a welcoming group that presented the players with New Orleans Bowl beaded necklaces. Then the team went to Cajun Field to practice in cold, blustery conditions.
“It was a good workout,” Arkansas State Coach Steve Roberts said.
The New Orleans Bowl’s directors explored post-Katrina options that included playing the game somewhere in Texas or in Memphis, and Little Rock’s War Memorial Stadium was even floated as a possibility. But the New Orleans Bowl’s regional influence made it clear early on that it would have to be played in Louisiana.
“Our first priority was to keep it in Louisiana altogether,” Cicero said. “And when you narrow down the possibilities outside New Orleans it was either Shreveport, Lafayette or Baton Rogue.”
Shreveport’s Independence Stadium is already the home of the Dec. 30 Independence Bowl, and Cicero said the city likely wouldn’t support two bowl games, meaning an economic disaster for one of them. Baton Rouge and 92, 400-seat Tiger Stadium, home of the LSU Tigers, was simply too big, Cicero said.
“Putting our event in a 92, 000-seat stadium is something that would not go over well,” Cicero said. “So when we started talking to the University of Louisiana-Lafayette, their president, Dr. Ray Authement, and the athletic department and staff about their enthusiasm and their willingness to help, their hospitality, their willingness to offer the support necessary to make this work, that was the real key for us deciding to go there.”
Lafayette and 31, 000-seat Cajun Field were seen as a desirable combination of facilities and locale. The city, with a population of about 110, 000, will offer the Louisiana ambiance that includes food, music and entertainment and give Lafayette a chance to put its best foot forward.
In addition to hosting the game and putting on special events for the players that include goodwill visits to a local hospital and a night of — what else ? — bowling.
The words “at Lafayette” have been added to the New Orleans Bowl logo displayed locally and on the 50-yard line at Cajun Field and ESPN is expected to show various aspects of life in Lafayette in its cutaways during the broadcast. “It’s my opinion that in Louisiana, Lafayette is probably the city that has as much cultural diversity as New Orleans does,” Ferranti said. The transition hasn’t been easy. The New Orleans Bowl lost its title sponsor, Wyndham hotels, because of the move, and didn’t get a replacement. “You can’t really approach a company in October for an event
1 that’s happening 2 / 2, three months later,” Cicero said. “With a large, sixfigure ask, you can’t do that. It’s just a financial hit that we’re having to absorb to keep the game going.” The cost of the game is close to $ 2. 5 million while the economic impact on Lafayette is estimated at between $ 10-15 million, with an estimated $ 6 million spent on lodging and the rest spent in the local community. There was some nail-biting over whether or not Lafayette would have the hotel space to house a bowl game because of the refugees displaced by Katrina and FEMA workers needing a place to stay, but apparently the lodging will be adequate, Cicero said.
Now it’s just a matter of getting people to the game.
Cicero said late in the week that advance ticket sales were close to 15, 000. He was hoping for a late run on local sales and some solid drive-in support from Southern Miss, which is close to four hours away in Hattiesburg, Miss.
When the NCAA tried to mandate a 15, 000 average home attendance for NCAA Division IA membership a few years ago, it also imposed a 25, 000 average for bowl games.
That may be a tough goal to reach, Cicero said, but at least the New Orleans Bowl has a regional matchup between Arkansas State and Southern Miss. That’s better for attendance than the some of the other possibilities available before the Sun Belt Conference realigned with a solid Southern look the past two years, Cicero said.
“Why is 25, 000 a magical figure ?” he said. “Fortunately we’ve been able to meet those figures.... What if we’d had Idaho and Cincinnati and you had 6, 000 people in the stands ?”
Southern Miss is the defending New Orleans Bowl champion after beating North Texas 31-10 last year while Arkansas State is making its first bowl trip since joining the NCAA Division I-A ranks in 1992. The Indians, for one, are happy to be making the trip to Lafayette. NEW ORLEANS BOWL
INDIANS ITINERARY TODAY Practice, bowling outing at Acadania Lanes, 5-7 p. m. SUNDAY Practice, selected athletes visit Women’s and Children’s hospital to deliver gifts and visit with patients, 1-3 p. m. MONDAY Practice, milk and cookies with the Indians, 10-10 : 30 p. m. Lafayette Holiday Inn FAST FACTS Arkansas State is making its first bowl appearance since the 1970 Pecan Bowl.... The Indians, 6-5, have posted their second winning season at the NCAA Division I-A level. Arkansas State was 6-4 under John Bobo in 1995.... Arkansas State moved up from I-AA to I-A in 1992.... The New Orleans Bowl was relocated from New Orleans to Lafayette this year because of damage to the Louisiana Superdome caused by Hurricane Katrina.
“Obviously we feel for all of the Gulf Coast and everything that has occurred,” Roberts said. “We’re excited about going to Lafayette and playing in the New Orleans Bowl. It would be great to go to New Orleans, but that’s not possible now. Lafayette is a great city that will provide our football team with a lot of fun. So there’s no disappointment there.”
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BY TODD TRAUB