Do you think FSU doesn't hand out helmet stickers if the team loses? If that were the
case, the team would have hardly stickers on their helmets these past few years.
Individual accolades in conjuction with a loss or win are always taken in context. Immediate positive reinforcement works well on children and most animals, but human adults do not necessarily respond as well to that kind of behavior modifier.
I doubt that the players are going 100% effort in order just to get the award at Tuesday meetings. I know I wouldn't. They are going 100% because they want to win the game.