Turbine,
If you look below, you will see three graphs that will help me illustarte my point.
As you can see, as the budgets of womens basketball teams increased greatly, yet their revenues increased only slightly. Contrast this with men's basketball, and you can see why a university (that can't afford it) will not be willing to invest a whole lot in women's athletics.
I did not put a dollar value on the positive publicity, however you have to realize that the impact of a successful women's basketball team is simply not that great. The truth is, not too many people in Lafayette are going to care about a Sun Belt Women's Basketball team.
Just look at our softball team. Softball is by far our most successful sport, and because of this there is a good impact. But it is a small impact at best. Softball doesn't make the front page (unless it's playoff time). Softball doesn't get games on TV (unless it's a game or two in the WCWS). It's very unfortunate, but it's true.
Now don't get me wrong, Coach Hall definately deserves a raise. The turnaround of this team by Coach Hall has been extrordinary! But you have to look at it from Nelson's perspective. UL has one of the smallest budgets in DI, and I can guarantee you that we don't have an extra $15-20,000 lying around. This money is going to have to come out of someone's budget. Looking at those graphs, do you really want to take money away from football or men's basketball?
I agree with Icitsh though, this sounds like something the alumni should really get involved with. We have a gem with Coach Hall, and we really can't afford to lose him.
P.S. I ran some numbers to see if attendance alone will be able to cover the raise. The answer is no. My math is below.
Our average attendance increased by 140 from last year. 314 to 454 fans.
Let's say that there are 10 games next year, and the attendance rises by 140 again, but 40 of these people are students who get in free. With 100 people paying $6 a ticket, there will be $6000 in extra revenue; not enough to cover the raise.