We are seeking millions of dollars in donations to athletics. We are also wanting to move up in conference. We will only get one chance to make a first impression with any new donors, with visiting conference commissioners or potential conference schools that we might play, and any visitors to our complex. We need to make the right impression when they visit our athletic complex. Relating this to Real Estate terms, we have Class A interiors to our facilities (which nobody sees), but Class B exteriors and grounds, and in some buildings Class C. A lot will change when something is done with the Cox Building, but who knows when that till occur. UL is looking at 2 options with that building (1) tear it down and rebuild elsewhere, or (2) renovate and put a 2nd story on it. I would argue that UL can't afford to not landscape and make the complex as attractive as possible. There are a couple of things UL can do. (1) Find a landscaping company as a major sponsor of athletics who will handle the landscaping for us and (2) get creative, for example, by utilizing the agronomy department to provide each year a senior class project to work on the athletic campus landscaping in conjunction with the landscaping sponsor.
UL cannot afford to overlook the details that will make for a great athletic campus to match our now beautiful academic campus that Dr. S has done a remarkable job with. We are attracting more valedictorians than ever to UL. When students and their parents visit, they want to see a beautiful, vibrant campus. If you want to attract wealth (economic and academic), look wealthy. Quit operating like we are USL. We are the University of Louisiana. Invest in it. Act like it. Look like it.