Google has supposedly declared war against "content farms," yet has never come out and said that. In fact, all Google says in a Thursday blog post is that it has launched "a pretty big algorithmic improvement" to how it ranks search results. Google writes that its goal is to improve rankings so that supposed "high-quality" sites will rank higher than "low-quality" content.
"This update is designed to reduce rankings for low-quality sites--sites which are low-value add for users, copy content from other Websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites--sites with original content and information such as research, in-depth reports, thoughtful analysis, and so on."
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