Psychologists at Carnegie Mellon, led by the excellently named Carey Morewedge, just published a study in Science demonstrating the Mother of All Ironies: that if you imagine yourself eating something, you can actually curb your appetite for it. Coining it the "Imagine Diet," New York Times science writer John Tierney has come across what could be his brilliant exit strategy from the paper: Publish a book of pictures of fried chicken and chocolate cake with some meditative instructions, and boom! Set sailing on his new yacht.


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