Conference Championships mean way more. More tha half the teams last year lost money going to bowl games Last year, from the costs of travel, lodging, meals and tickets. Twelve schools had deficits of more than $100,000. For three, the shortfall exceeded $300,000.
I don't believe losing money is positive unless you can afford to lose money and don't really care. FIU will lose money going to Detroit and I am sure Tulsa will as well. Troy will be ok but not make huge profits. Vandy sits back and makes more than 75% of the bowl teams watching it at home.