Say what you will about the Big Mac, McDonald's is the Empire that Fries Built. Inevitably -- even gratuitously -- tacked onto every order, miles more profitable than the burgers, the fast food even vegetarians need a fix of: There's a reason they almost called them the Golden Brown Arches. (OK, no, they didn't.) Brand Keys, a consumer loyalty researching firm, gives Ronald a score of 91 on a 100-point scale of how close they come to consumers' Platonic ideal of French fry, the highest rating in all of fastfoodlandia. You can't stop McDonald's French fries, you can only hope to contain them.


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