No intention of hijacking the thread; but that isn't always the case, and I'd bet WRT mid-major programs basketball does indeed drive the boat if you are getting into the tournament regularly. Below is financial info from Nevada-Reno. A successful basketball program is more achievable on our level than football can be (at least in the near future).
http://www.rgj.com/section/blogs16?p...telife.rgj.com
Men’s Basketball
Year Expenses Revenue Gain/Loss
2007-08 $1.935M $4.479M +$2.315M
2008-09 $2.300M $4.281M +$1.981M
2009-10 $1.756M $3.696M +$1.940M
Total $5.991M $12.456M +$6.465M
Football
Year Expenses Revenue Gain/Loss
2007-08 $5.032M $5.499M +$467,000
2008-09 $5.704M $4.817M -$887,000
2009-10 $5.535M $5.648M +$113,000
Total $16.271M $15.964M -$307,000