I am referring to their ability to attract recruits.
A Big Name candidate will only work IF ... he has a big recruiting year in year one, and he goes to a bowl.
The luster of a Big Name will not last through a losing season, so for this reason I suggest hiring a program builder from a FCS school.
OK I would eliminate successful head coaches at FBS programs from the discussion, they may be the only "Big Names" who could handle the wear of a few bad seasons but they are not applying.
My idea of Big Names is Coordinators from nationally ranked teams who will have to keep part of the existing staff just to learn the ropes of being a head coach.
I do not consider any coach from an FCS school a big name even though they are my preference.
Now if you can find a big name that used to be a head coach I'm good with that.
But if you only claim to fame is you last boss was very good the luster of your resume will wear off after one bad season. And I am talking about recruiting ability.