Cajuns on ESPN Gameday

[rhineaux]

_ Best quote of the piece ... "#89 best TE in the country" ... _

Worst quote of the piece..."their chili pepper stickers are hotter than ever."

The school either needs to drop the pepper and change the marketing/branding, or change the nickname to UL TexMex.

[Rebel02]

They called us "Louisiana-Lafayette"

[cajunfan32]

_ They called us "Louisiana-Lafayette" _

are you surprised? I'm just happy they called us Louisiana on the SEC network for the game against Georgia

[RedTails]

Link to video

Our segment is towards the end. Cool video

[Turbine]

Chilli peppers?

I thought those were BullGator Teeth!

[Textitan]

Worst quote of the piece..."their chili pepper stickers are hotter than ever."

The school either needs to drop the pepper and change the marketing/branding, or change the nickname to UL TexMex.

I completely disagree. One of the main things I learned from the marketing program at UL and my time in the marketing department with a professional sports team is you try to create a unique brand that makes you easily and immediately identified by people. The Cajuns have that with both the mascot name and the pepper. All I know is every hat I have seen in Houston and other places outside of Lafayette have either had Cajuns or the pepper on them. It is the same reason people buy South Carolina and Fordham Univ hats, they are unique. I can tell that you don't like the pepper, but I don't really think that is what should matter to the school. I think that it is to continue to spread the brand. But I think we can agree that nothing does that better than winning.



igeaux.mobi

[Turbine]

All I know is every hat I have seen in Houston and other places outside of Lafayette have either had Cajuns or the pepper on them.
igeaux.mobi _

Well since that is all they make I don't see that fact as an endorsement.

[Textitan]

Well since that is all they make I don't see that fact as an endorsement.

That isn't all they make. I've seen plenty of hats with UL, ULL, Louisiana, or Louisiana-Lafayette on them...but those are all in Lafayette and nowhere else. In most other parts of the country, UL is Louisville, even though they prefer U of L.



igeaux.mobi

[Turbine]

_ That isn't all they make. I've seen plenty of hats with UL, ULL, Louisiana, or Louisiana-Lafayette on them...but those are all in Lafayette and nowhere else. In most other parts of the country, UL is Louisville, even though they prefer U of L.



igeaux.mobi _

Most UL fans won't touch those because they flash Lafayette somewhere on there.

Cajuns works and so you see it a lot, and the pepper is better than marketing the school as Lafayette so it sells as well. But not because it is the best marketing angle, more like it is the lesser of several evils.

[RedTails]

The Cajuns have that with both the mascot name and the pepper. All I know is every hat I have seen in Houston and other places outside of Lafayette have either had Cajuns or the pepper on them.

igeaux.mobi _

I wish we'd just see hats with "Cajuns" written on them outside of Lafayette. I also hate the pepper. Especially when it adds a false "third color" (yellow) to the perception of our school colors. Then you go out and see red/yellow abominations of merchandise. That's what I don't understand... Why did we have to create a new "unique brand" when we already had one: Cajuns.

Anyway, cool ESPN exposure and I'm glad we closed our season out with a win.