Microsoft's new ads for Windows Phone 7 portray smartphone users as selfish schmoes ignoring their children, their spouses, and the world around them as they tap their touchscreens. Most of the dialogue consists of a single word, "Really?" from disgusted onlookers, or superimposed over a couple at a romantic restaurant forsaking one another for their handheld.
While some of my colleagues have expressed dismay at Microsoft's $500 million marketing blitz, they're missing the point. I've seen two people at a restaurant frantically texting at the table. I've seen the familiar, zombie-like stagger of someone attempting to walk while engrossed in his or her iPhone. I own a smartphone and I also find the Windows Phone 7 commercials funny, because there's definitely a kernel of truth.

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